Segmentation Strategies-Focus your resources.
Our customized segmentation tool identifies each U.S. household by one of 70 life stage behavior segments based on specific consumer and demographic characteristics such as age, marital status, children, home ownership, household income and net worth, among others. With this information, we can identify the people who are your best prospects for specific programs, including fundraising campaigns, events attendance, membership drives and more. In turn, this enables you to focus your resources on those most likely to respond-saving money and/or increasing response.

Personicx©-Identify, and get to know, your best prospects.
You already know that good, fresh data is the cornerstone to reconnecting with your members. But, that's only part of what it takes to begin building a relationship. Today, you need to speak personally and meaningfully to each individual. To really make a connection you need to know more-more about who they are, what they do and why. Through our long-standing relationship with Acxiom, you now have access to Personicx©-one of the most powerful household-level segmentation services available.

Custom Predictive Modeling-Know who's most likely to respond.
Using sophisticated algorithms and regression analysis, we can combine your existing information with select and highly analytical external data to predict how constituents with similar characteristics will respond to the different kinds of programs you offer.